Klein Tools - Lincolnshire

Digital Marketing and eCommerce Manager

3 weeks ago
450 Bond Street


Since 1857 Klein Tools, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade hand tools. The majority of Klein tools are manufactured in plants throughout the United States and are the number one choice among professional electricians and other tradespeople.


The Digital Marketing & eCommerce Manager is responsible for directing and managing the projects, people and technology related to Klein Tools Digital Marketing initiatives to ensure they meet the requirements of the business and are aligned to Klein Tools shareholder values. This position applies working knowledge of technology to advance the business with E-Commerce, Search Engine Optimization, Social Media, Mobile and Video.  Additional responsibilities of the Digital Marketing & eCommerce Manager will include:

  • Develop and maintain the strategic E-Business road-map aligning to company objectives.  
  • Direct the expansion of external distributor E-Commerce presence in collaboration with the sales and marketing organizations with a focus on providing support to distributor E-Commerce solutions.  
  • Management and maintenance of the catalog content management system allowing accessibility of product and marketing data to internal and external needs.  
  • Direct and manage the development, design, Search Engine Optimization (SEO), and workflow approval for corporate websites ensuring requirements are met. Collaborate with the information technology (IT) department to ensure technology aligns with the IT road-map. Collaborate with the sales and marketing departments to ensure content and branding align with the corporate vision.  
  • Direct and manage the advancement of presence in mobile channels.  
  • Responsible for corporate messaging and communication in social media channels direct to end users (Facebook, Twitter, YouTube, Instagram, Klein Tradesman Club, etc.) aligning the messaging with shareholder values.  
  • Develop the strategic direction for internal E-Commerce solutions. Collaborates with IT in regards to hardware, infrastructure and development needs. Collaborates with the Sales and Marketing organizations on sell-direct strategy for all solutions.  
  • Maintain awareness of emerging digital marketing opportunities and the possibilities for their use by the company.  
  • Oversee the Product Information Management solution for the organization, set the standard for how the system supports business needs, and support marketing product data needs associated with electronic and print catalogs.  
  • Develop strategic plans and budgets. Manage two project budgets and identifies in advance, potential budget variances.


Bachelors' degree in Business Administration, Management of Information Systems (MIS) and seven (7) years of relevant work experience. Digital Marketing concentration is preferred. A minimum of (5) years supervisory experience.


Must possess knowledge managing the development and support activities for content management systems, E-Commerce solutions, and social Media campaigns. Must possess knowledge of Digital Marketing solutions available in electronic channels with focus areas on web design & development, social media, mobile, E-Commerce and marketing automation.


Occasionally required to stand, walk or sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move objects up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


Klein Tools provides a competitive compensation and benefits package, including:

  • 401(k) Company Match 
  • Profit Sharing 
  • Paid Vacation/Holidays 
  • Shared Cost Medical & Dental 
  • Flex Spending 
  • Education Reimbursement Program 
  • Employee Discount Program

If you have the commitment to succeed and the desire to join an organization recognized as the industry leader, please submit your cover letter and resume.


No phone calls please.




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