Klein Tools - Lincolnshire

  • Digital Marketing Technology Manager

    Job Location US-IL-Lincolnshire
    Posted Date 2 weeks ago(7/9/2018 10:07 AM)
    Address
    450 Bond Street
    ID
    2018-3027
  • Overview

    Klein Tools has a 160-year history of serving the hand tool needs of professional tradesmen with products that represent a standard of excellence, innovation, technology and quality in our industry. We are looking for candidates who want a career working with The Premier Brand of Hand Tools.

     

    We are currently looking for a Digital Marketing Technology Manager to be located in our Lincolnshire, IL Facility.

    Responsibilities

    The Digital Marketing Technology Manager manages the technical Digital Marketing strategy for the organization, overseeing the projects, people and technology related to Klein Tools E-Business initiatives. This position, reporting into the IT Department, will heavily focus on Project Management to coordinate with Marketing and Sales Digital Marketing resources to ensure the technical direction meets the requirements of the business and are aligned to Klein Tools shareholder values.  This person will apply working knowledge of technology to advance the business with E-Commerce, Corporate Website Development, Search Engine Optimization, Social Media, Mobile Strategy and Marketing Automation.

     

    Specific Responsibilities will include:

     

    1. Develop and maintain the strategic Technical Digital Marketing road map aligning to company objectives.

     

    1. Manage the development, design, Search Engine Optimization (SEO), usability and workflow approvals for corporate websites. Ensure technology aligns with IT road map. Collaborate with Sales and Marketing to ensure content and branding align with the corporate vision.

     

    1. Manage and oversee the technical components of the Product Information Management system facilitating accessibility of product and marketing data to internal and external needs.

     

    1. Manage the technical expansion of the external distributor E-Commerce presence in collaboration with the Sales and Marketing organizations.

     

    1. Develop the strategic direction for internal E-Commerce solutions for the organization, coordinating with the Sales department on the company's sell-direct strategy.

     

    1. Strategically manages the corporate messaging and communication in Social Media channels direct to end users (Facebook, Twitter, YouTube, Klein Tradesman Club, etc.) aligning the messaging with shareholder values.

     

    1. Oversee the strategic direction related to the advancement of presence in mobile channels.

     

    1. Manage the KleinTradesmanClub.com's Marketing Automation strategy, continuously evolving the program to facilitate end-customer interaction and growth.

     

    1. Utilize best practice project management methodologies to coordinate special IT and Technical Digital Marketing projects.

     

    1. Develop strategic plans and budgets; manages to project budgets and identifies in advance, potential budget variances.

     

    1. Build rapport and strong working relationships with the business application areas.

     

    1. Maintain awareness of emerging Digital Marketing opportunities and the possibilities for their use by the company.

     

    1. Perform all other duties as assigned.

    Qualifications

    Bachelor's Degree in Computer Science or related field with comprehensive knowledge Digital Marketing solutions available in digital channels. A minimum of five (5) years of experience managing the development and support activities for content management systems, E-Commerce solutions, and Social Media campaigns is required. A minimum of three (3) experience managing personnel and making key decisions such as recruiting, hiring, terminations, promotions.

     

    A minimum of five (5) years of project management experience managing wide scaled enterprise projects and leading change management activities across an organization.  Strong verbal and written communication skills and a strong focus on being proactive.

     

     

    Klein Tools provides a competitive compensation and benefits package, including:

    • 401(k) Company Match
    • Profit Sharing
    • Paid Vacation/Holidays
    • Shared Cost Medical & Dental
    • Flex Spending
    • Education Reimbursement Program
    • Employee Discount Program

    If you have the commitment to succeed and the desire to join an organization recognized as the industry leader, please submit your cover letter and resume.

     

    No phone calls please.

     

    EOE/M/F/D/V

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